Kiddyland is located in the Omotesando district of Tokyo, a short walk from the Harajuku district and Takeshita Dori. It is a 5 story building full of toys, novelty items, knick knacks, pool toys, towels, and assorted paraphernalia. They have something for everyone, including Japanese branded toys. Some sections are a bit smaller than others, but you can easily find a little, or big, something for every interest.
This store is about a 10 minute walk from the Harajuku JR train station, or 5 minutes from the Meijijingu-Mae Station. It’s on Harajuku Omotesando, a parallel street to Takeshita Dori. You know you’re headed in the right direction if you pass by the giant kiosk on the sidewalk: Condomania.
► Ranking: #stinkydiaper
Kiddyland is the largest toy store, and the most expensive, in all of Tokyo. Each floor is dedicated to a specific item. From bottom to top:
BF Snoopy Town
1F Next Kiddyland | K-spot
2F Disney | Mimi Miffy Style | Characters Mix
3F Toys Wonderland | Star Wars Galaxy
4F Rilakkuma Store | Hello Kitty
Intermingled between all this you’ll find an assortment of Pokemon, Adventure Time, jewelry, Nintendo, Final Fantasy, anime, comic book characters, Bratz, Choo Choo, Teinenpi Girl Haiji, Lego and more.
Despite all this merchandise, and the ridiculous price tags, it was very repetitive. Though the brands of merchandise was varied, it is just a whole bunch of different colored and charactered pencil sets, key chains, eyeglass cases, stuffed animals, etc. We didn’t find anything particularly unique or out of the ordinary.
Except for one thing! We’d actually seen this item at the Tokyo Metropolitan Building and regretted not getting one.
She is a small life-like little kitty cat (they have other animals too) that walks, runs, and meows. She’s covered in fur, and as cute as can be. Our 2 year old fell in love immediately and they haven’t separated since we got home 2 months ago. In fact, we stayed in a hotel for 3 days a few weeks ago while we were renting our home on AirBnb, and accidentally left her at home. It was a harrowing 3 days. Even more sad, is that this little kitty broke her leg about a week ago, and her voice! We had to send her off to Dr. Meow to get fixed. The turnaround was only two days, the same as Amazon Prime! That is a doctor who gets things done!
► For Kids: It’s an all inclusive packaged playground, but don’t bother if you don’t have cash to burn, or if your kids will be disappointed if you don’t walk out with something special.
Family Hint: The elevator is useless. It is always packed and incredibly slow. If you have the patience of a sloth and you manage to wait long enough for the doors to actually open, expect to get on 1 out of 10 times.
► Nap-Time Version: Largest toy store in all of Japan with a huge selection of toys and novelties. It’s expensive.
Omotesando is also home to Tokyo Plaza; the shopping center with a giant, multi faceted, geodesic mirrored entrance. It’s not really all that cool, but definitely worth going up the escalator, and back down again, if you happen to be walking by.
Check out our other Japan posts, and let us know what treasures you broke the bank on at Kiddyland!